Yorkshire Tweed Initiative Announced
The Yorkshire Agricultural Society will have a stylish new look with the announcement that a wool tweed has been produced which will be made up into men’s jackets and feature on the catwalk at the Great Yorkshire Show.
Image shows: Charles Mills, Show Director of the Great Yorkshire Show watching as the specially commissioned Yorkshire tweed comes off the loom at Abraham Moon & Sons in Guiseley
The Society’s colours – green and gold – form the check in the soft fabric which has been woven by Abraham Moon and Sons at Guiseley. There will be a limited number produced, only 300, plus matching wool scarves as accessories.
Charles Mills, Show Director of the Great Yorkshire Show said: “I’m sure this will be a real winner - with our members, with show visitors and indeed anyone who loves Yorkshire and the countryside. Plans are underway to register this as the Great Yorkshire tweed, though I should stress that our stewards at the show will still be wearing dark suits and bowler hats!”
The idea came out of discussions with Keighley-based tailors Brook Taverner. Their elegant and high quality men’s clothing has been an integral part of the popular Great Yorkshire fashion shows for many years, and the company also supports the event as a sponsor.
Roger Meeke, Retail Sales Director commented: “We very much value our relationship with the Society and the Great Yorkshire Show and are delighted to work with Moons on this project. It brings together all the elements for which Brook Taverner is renowned – quality, value and attention to detail.”
The jacket will have a number of special features including the words “Yorkshire Born and Bred” woven under the collar, a white rose of Yorkshire lapel pin and the Society’s crest and white rose is included in the label. The jackets will be available to buy at the Great Yorkshire Show, and the scarves will be on sale in the Society’s award winning shop and café, Fodder. Dates for the show, are Tuesday 12 – Thursday 14 July when more than 130,000 visitors are expected through the gates. This will be Charles’s first as Show Director.
“This really is the perfect combination – three Yorkshire organisations coming together to create a great idea,” said Charles. “There are so many similarities between the three, a commitment to quality, a passion for the innovative and a love of Yorkshire.”
The Society shares its founding year – 1837 - with Moon, which is England’s only remaining fully vertical woollen mill meaning the entire production process from wool dyeing through to the cloth coming off the loom is undertaken at the one site. Customers include fashion royalty including Burberry, Dolce & Gabbana, Paul Smith and Ralph Lauren.
The jackets will be ready to buy in June and cost approximately £250 each, with a special discount for Society members. The scarves are expected to cost around £20. Details of how to register interest with a view to ordering will be announced next month.