Join Future Farmers of Yorkshire for our flagship event of the year at the 166th Great Yorkshire Show.
Future Farmers GYS Breakfast Meeting, kindly sponsored by Krone UK and the Yorkshire Agricultural Society, opens at 7.45am on Wednesday 9th July 2025 at the Ariat GYS Stage.
It is the best way to start your Wednesday visit to the Show, with a free breakfast sandwich and a chance to catch up with friends and meet other likeminded farming people before an experienced industry panel dives into a topical discussion that is sure to inspire some thoughts about your own farm business.
This time we will be honing in on the topic ‘Farm to Fortune? Unlock Profitable Potential’ as we look at how best to drive forward farm profitability amid changes affecting our industry.
Scroll down the page for details of who is on the panel.
*Please note: This event is free of charge, however, either a valid show ticket or YAS membership is required to gain admission to the Great Yorkshire Showground.
Breakfast Meeting Line Up
Baroness Minette Batters
Baroness Minette Batters was the first woman to be elected President of the National Farmers’ Union in 113 years.
She has represented the interests of over 46,000 farming businesses across England and Wales through unprecedented times, navigating the challenges of Brexit, Covid 19 and the war in Ukraine.
During this time, she worked with four Prime Ministers – three of them in one year – and six Defra Secretaries of State. She stood down from the post in February 2024.
Campaigning about the importance of British food and farming and its ability to achieve Net Zero has been a key driver for Minette.
In 2020 she led the NFU on one of the most successful campaigns ever seen, bringing together a coalition of chefs, including Jamie Oliver, farmers, environmentalists, consumer groups and animal welfare experts – resulting in over one million people signing the NFU food standards petition.
Minette also co-founded Ladies in Beef and the Great British Beef Week.
Minette is mother to twins and is a tenant farmer, on the Longford Estate near Salisbury, Wiltshire. She began farming in 1998 having sold her house and negotiated the farm business tenancy, starting with 15 beef cows. Today the farm has a Spring and Autumn calving Aberdeen Angus beef herd, arable crops and a few sheep.
The business is widely diversified, with a wedding and events venue in a 17th century tithe barn, holiday cottages, and winter grazing for polo ponies, alongside a recently restored walled garden growing native British flowers.
In 2021, Minette was made a Deputy Lieutenant to Her Majesty Queen Elizabeth, and in July 2024 she was made a Crossbench Peer in the House of Lords.
Robbie Moore, farmer, MP and Shadow Farming and Rural Affairs Minister
Robbie Moore MP is the Shadow Farming and Rural Affairs Minister as well as the Conservative Member of Parliament for Keighley and Ilkley.
He grew up on his family’s arable farm in Lincolnshire, where they still farm today.
After graduating from university he spent 12 years working as a land agent and rural practice surveyor, which included starting his own consultancy business, before being elected as Keighley and Ilkley’s MP in 2019. He was also heavily involved in his own family farming business.
In 2016, Robbie completed a Nuffield Farming Scholarship which focused on the implications of short-term land tenure and agriculture.
Robbie served as a DEFRA minister under the last Government from November 2023 up to the last general election.
Tom Richardson, Commercial Director of Warrendale Wagyu
Tom hails from East Yorkshire and was brought up on a mixed farm before studying a BSc Agri-Food at Harper Adams University.
Tom spent 10 years with Waitrose supermarkets as a buyer across various fresh food departments and then three years in Australia with Coles, looking after their beef and lamb business across Australia, before returning to the UK where he spent 18 months with Morrisons.
He went on to set up Agri-Food, a consulting business, working for various agricultural and food businesses in Yorkshire.
Tom joined Warrendale Wagyu when it was formed in 2017, initially as a consultant before becoming a full-time member of the team in 2022.
His role spans wagyu and poultry with a focus on developing markets and customer relationships.
Away from work, Tom, a father-of-three, enjoys sports, coaches mini rugby and occasionally runs marathons.
Marcus Oliver, Managing Director of Krone UK
Dr Marcus Oliver is the Managing Director of Krone UK and has been proudly leading the business for over 15 years.
Born and raised on a working farm, agriculture isn’t just his profession – it’s a way of life.
Marcus still lives on a farm near Northallerton, where his day-to-day connection to the land keeps him close to the real-world needs of British farmers.
This lifelong involvement in farming gives him a unique understanding of the industry, which underpins his commitment to delivering practical, high-performing machinery and trusted dealer partnerships.
Under his leadership, the company has gone from strength to strength, establishing itself as a leader in premium grassland equipment.
With a clear focus on innovation, quality, and service, Marcus continues to drive the business forward – supporting farmers, building long-term relationships, and championing Krone’s role at the forefront of the UK’s agricultural machinery sector.
Blair Wallace – Chair
Blair is the Vice Chair of Future Farmers of Yorkshire and is Director of The Property Partnership Group Ltd.
Blair runs the company’s Rural Consultancy division and works with clients in and around Yorkshire.
He is a fully qualified Chartered Surveyor and Fellow of the Association of Agricultural Valuers and has experience in advising a wide range of clients from private individuals to large institutions.
Originally from a farming family in South West Scotland, Blair goes back to the family farm to help out at busy times.
A word from our headline sponsor: Krone UK
Future Farmers is grateful to Krone UK as headline sponsors of our Breakfast Meeting at this year’s Great Yorkshire Show.
Dr Marcus Oliver, Krone UK MD said:
We’re absolutely delighted to be sponsoring the Future Farmers Breakfast at this year’s Great Yorkshire Show.
It’s a fantastic opportunity to be right at the heart of the farming community – supporting the next generation of agricultural leaders and connecting with farmers from across the region.
With the Show taking place so close to our UK Head Office, it’s an event that really feels like home for us at Krone.
Where and when
The Future Farmers of Yorkshire Breakfast Meeting at the Great Yorkshire Show takes place on Wednesday 10th July at the Vertu Motors GYS Stage, near Grey Gate.
Breakfast rolls, coffee and networking will be on offer from 7.45am, with the panel discussion kicking off from 8.15am to 9.30am.
Please register your place for catering purposes.
With grateful thanks to our Breakfast Meeting sponsors
